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MatWeb, LLC Spin-Off Creates Standalone Material Property Reference & Specialized B2B Advertising Venue

Resulting Organization Targets Enhanced Functionality for Customers and Advertising Partners.
Blacksburg, VA, April 4, 2011 - MatWeb, LLC, today announced its acquisition of MatWeb.com and all associated intellectual property rights from Automation Creations, Inc. (ACI), under management of long-time MatWeb.com director Dale O. Kipp, Ph.D.

MatWeb.com has a 15 year history as a trail-blazing material property database innovator, digitalizing material property data for thousands of metals, plastics, ceramics, and other advanced materials for use by engineers, designers, and scientists under an advertising-based business model. Engineering and technical professionals enjoy free or low-cost access to searchable material property information while advertisers enjoy unprecedented access to this highly-targeted customer base.

"We have two fundamental objectives- to help our users solve their technology and material specification needs and to help our advertising partners grow their business," stated Dale Kipp, Ph.D., President of MatWeb, LLC. "The relationship with ACI proved very successful for achieving our technical and business objectives as evidenced by the significant growth that we achieved," continued Dr. Kipp. "However, this transaction will allow a greater operational focus on growing our world-class technology information and B2B advertising resource."

Intrinsically, MatWeb.com functions as a match-matchmaker between materials professionals and the materials suited to their functional and design needs, and between materials professionals and advertisers' products and services. MatWeb.com supports its customers and advertising partners with highly relevant content and database functionality geared to provide hassle-free data delivery to materials professionals and highly targeted advertising opportunities for B2B advertisers.

About MatWeb.com

MatWeb™ is a leading provider of online technical material data and targeted B2B advertising solutions. Engineering professionals founded MatWeb.com to consolidate printed material property data into a comprehensive searchable database that would simplify and accelerate finding and specifying materials for challenging engineering and design projects. In 2010, we served over 8MM data sheets to more than 5MM users, all over the world, providing unprecedented targeting and microtargeting opportunities for B2B advertisers with relevant messages for materials professionals.

For more information, call (540) 552-5300 or visit www.matweb.com

Press Contact: Barbara Simms Hudock, Ph.D. - barbara@matweb.com

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